Contact Me Now To Schedule A Free Appointment! | info@antblair.com

Be Innovative

People often confuse innovation with creativity in business.  Innovation is simply having a better mousetrap.  Rosser Reeves wrote about the unique selling proposition in the book, “Reality In Advertising”.  The unique selling proposition that every product, good, or service may have is the core of innovation. Being able to communicate the unique features of what […]