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Competitive Advantage

Every person in business must have a competitive advantage and must be able to tell people what their competitive advantage is.  If you don’t have a competitive advantage, then it’s difficult for someone to whom you are proposing your product, information or services, to give you the business over someone else.  What are some of […]

The Psychology of Advertising That Wins

You have to sell your hobby, interest or passion. Part of selling your hobby, interest or passion is advertising. The first thing to do when you create an ad is to sit down and ask yourself, “What am I offering to someone who is a potential customer?”  If you can’t answer that question, you are […]