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The Psychology of Advertising That Wins

You have to sell your hobby, interest or passion. Part of selling your hobby, interest or passion is advertising. The first thing to do when you create an ad is to sit down and ask yourself, “What am I offering to someone who is a potential customer?”  If you can’t answer that question, you are […]

Pick a Target and Take Action

It’s awfully hard to hit a target that you can’t see.  Yet many people walk through life aimlessly from Friday to Friday with no compelling target in mind. I can’t tell you what your dreams are. I can’t tell you what your aspirations or desires are.  What I can tell you is that you must have them […]